5 Internet Myths Still Floating Around
By Terry Dean
think that some of the old Internet myths would just die off with
the growth of Internet commerce, but some of them just won't die.
Even though you can't ignore the growth of online commerce,
businesses still believe some of the exact same myths that were
started years ago.
Let's put an end to some of them here and now...
Myth #1: No one is making money online.
This myth has been around as long as the Internet as existed. The
truth is that a lot of companies are earning incredible profits
online. Some of them even become extremely profitable within 6
months of being online.
An independent study has reported that 30% of Internet businesses
are currently earning money. This is an extremely large number
considering the fact that the Internet as a whole is still in it's
infancy. Wait to see what kind of results are going to be produced
in the coming years and decades of e-commerce.
Myth #2: If you build it, they will come.
This is opposite of the first myth. You have one side who believes
no one can make money online while the other side believes all you
have to do is a set up a web site and rack in the dough. This
concept may have been a good basis for a movie, but it is completely
inadequate for Internet marketing.
If you just sling together any old site and put it up on the web,
you are going to quickly turn into one of the people who believe the
first myth about the Internet. Marketing online is no different than
any other type of marketing in this area. You have to plan your
business, design good marketing materials, build relationships with
customers, and learn how to sell more to your existing customers.
If you build a well designed, well thought out site and promote it,
they will come. If you just build it, it will just sit there.
Myth #3: You need fancy graphics to catch your customer's interest.
Fancy graphics are not essential for online sales. If your graphics
are so detailed that they take too long to load, they will even cost
you sales. Most people are still connected to their Internet using
basic modems and graphic intensive sites often take too long to load
for most people's attention span.
This is not to say that you can just use cheap graphics. Use quality
well designed graphics on your site, but keep them to a minimum. The
key to online sales is showing your customers the benefits of your
product or service. It is not in just having a gorgeous web site
with dozens of pictures.
Myth #4: Internet consumers are so sophisticated that ad copy
doesn't matter anymore.
Yes, Internet consumers do see through the hype that many people try
to push off as ad copywriting. This does not mean that you can just
put together string of words and a couple of pictures and hope
people buy from you. If you want to have customers constantly
purchasing products and services from you, you have to write ad copy
which shows them the BENEFITS of your product or service.
The key to ad writing is to show your benefits, not just your
features. You can't just tell people a bit about your product. You
need to let them know exactly what it will do for them. You need to
help them get as exited about your product or service as you are. Ad
copy does make a difference online.
If you don't currently have a headline on your web site, get one
immediately. Ninety-five percent of web sites you visit won't have
one, but yours can. Then, list multiple benefits your visitors will
receive for staying at your site. If you don't let them know what
they will get out of your site immediately, then they will leave
your site as
quick as they entered.
Myth #5: You can find anything and everything online for Free.
A lot of people think that they can get everything they need in
their business for free online. This just isn't the case. The old
saying, "You get what you pay for" does apply to the Internet as
For example, free web hosts will end up costing you money in the
long run. People don't look at sites that are hosted for free in the
same light they do ones which have their own domain name. Whether it
is true or not, free web hosts don't give the same sense of
stability to the consumer that your own domain name would. Plus, you
will often experience a host of other problems.
This concept will apply itself to many other areas as well. Many
software programs out there will help you automate your online
business, but they do cost money. Many information products will
help you build a better business, but they do cost money. Always
look at everything you do online with this purpose in mind. Will
the product, service, ad, web hosting, etc. cost you or make you
money in the long run?