Articles - Free and
Paid Classified Ads
Steps to Advertising Success
Author: Brian Moore
Millions of people marketing on
the Internet try to grab the
attention of all the rest daily. How does a beginner, a
"newbie", if you will, figure out how to write an ad that pulls
First, do we even want to write our own ads, what with the
so-called tested ones that come with our affiliate programs? The
answer to that is, "Yes!" Your individual ad writing ability can
mean your ads get noticed and leave the prewritten ones behind.
Here are 10 steps to writing ad copy that will work for you and
increase your profits immeasurably.
1. Narrow your market to a specific group of prospective
clients. Find your niche market.
2. Analyze your website. Does it
appeal to your niche market?
If it does, tailor your ads to relate directly to your website.
3. Appeal to the impulse in the
viewers of your ad.
Call your readers to action * now*. Cause
your readers to click a link to your sales letter. Emphasize the
benefits of reading that letter. Offer something free in the ad
itself, "just for looking". Perhaps a free copy of your
newsletter or a free Ebook you've added to your site would do
4. Use outside resources to create
your ad. Draw from
sources like junk email and free classified ads. Analyze the
work of others. Notice ideas that grab you and call you to
5. Design "killer"
headings. What types of headings
get more attention? Headings with all capital letters? Headings
that take up the entire heading field of the ad? Use caps
sparingly for emphasis, and don't pile on words just for length.
6. Avoid hype. Don't over sell
your product or service,
discouraging your prospects even before they get to your site.
Relay your excitement about your product through your own
experiences, not unbelievable exaggerations.
7. Proofread. It's crucial to your
success in ad writing, and online generally.
Check your spelling, grammar, and punctuation. Be rigidly
careful. Test links to make sure they work *and * actually lead
to the places you intend them to go.
8. Test your ad for efficiency.
You can't over-test.
Use your ad in many media, including the newspaper classifieds.
Track where your ad pulls
from by using free or paid tracking services that are out there.
Look to your affiliate program for good tips and instructions on
9. Keep a winning ad working for
submitting it to new places. A few sales will never wear out a
10. Submit only to places where
your target market will
be looking. This will save you time, money, and unwanted
attention from would be spammers.
Now promise yourself this: You're going to get your ads noticed
by writing them yourself and taking these steps to advertising
About the author:
Brian Moore publishes 'BizOps Secrets', a complete ezine
resource for online success. AllPro BizOps, Proven Business
Secrets That Work Online.