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Articles - Website designing tips

Are You Maximizing Your Pay-Per-Click Returns?

Author: Chee Wee

Pay-per-click keyword advertising has become immensely popular as it enable advertisers to have better control over their budget.

Pioneer Overture now serve over 2 billion search queries monthly and their premium listings appear on major search engines such as America Online, Lycos, Altavista, Netscape and Hotbot.

With the tremendous volume of keyword bidding, there exist opportunities for your business to reduce bid costs while maintaining the same ranking!

I'm about to reveal a hot pay-per-click tip that will save you thousands of dollars in monthly bid fees. What is this secret? Read carefully ...

As at press time, the top bid for the keyword "flower" on Overture is $1.88. The 4th bid is $1.83 while the 5th bid cost just $1.21. secured the 4th place while secured the 5th bid. FTD could have reduced their bid to $1.22 and still remain in the 4th spot!

Their savings per-click would be $0.61. Savings per thousand clicks would have been $610. "Flower" was searched more than 370,000 times the previous month. If they had a click-through of just 3.0%, they could have saved $6771.00 on the keyword "flower" alone!

When was the last time you checked your bids? You could reduce your bids while still maintaining the same ranking or get a top 3 position for maybe just 1 cent more!

It's all about bid optimization. So how often should you monitor your bids? I recommend that you check your bids for "bid gap" opportunities at least once a week.

Search the keywords, which you have bid for and check for bid gaps between you and your competitors' bids. This should take you less than 30 minutes a week but the savings will be substantial.

What if I have a few hundred keywords in my bid list?

You will need a more efficient solution. A number of bid monitoring services have sprung up across the Internet. For a monthly fee based on number of keywords monitored, they will monitor your keywords for bid gaps daily and notify you when there are opportunities for savings.

If you use more than one pay-per-click engine, most of these services can monitor bid gaps across multiple engines. Your savings in time and money will be significant, especially if you have placed expensive bids.

Here is a list of online bid monitoring services available:

Position Guardian  Engines monitored: Overture


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