In the world of MLM, it can
sometimes feel like you are on your
own. After all, it's usually done in the comfort of your own
home, so you might not get the feeling of community you might
from a traditional bricks-and-mortar company.
If anything, however, people in MLM companies are MORE dependent
upon each other than in any other kind of business. MLMs are a
living embodiment of the phrase, "United we stand, divided we
fall." Unless you are only looking for a short-term return on
your investment, you will need to make sure that your downline
How can you do that? It's simple -- give them the tools you
yourself used to succeed. This can take many shapes:
1) Pass along your sales techniques. If you have had any success
with your recruitment and sales (and if you're worried about
helping your downline, you must have had SOME success!), then
let your downline see and use your materials. You can even go so
far as to prepare a general template that they can use to
construct a personalized sales letter or classified ad.
2) Pass along your resources and contacts. Many MLMers have
discovered that the biggest trick to marketing is understanding
when to let others do the work for them. If you have discovered
a good marketing or promotion deal, let your downline know about
it. The same goes for any other resources (advice, articles,
software programs, etc.) that have helped you in the past.
3) Pass along your experience. The best gift you can give your
downline is your knowledge and expertise. After all, you've been
through the process -- they haven't. If you can pass along your
experience and advice to your downline, it will help them avoid
any potential problems. This, of course, will make them forever
grateful to you!
The most important thing to remember when dealing with your
downline is this: Their success is YOUR success. By helping them
in any way you can, you will not only help build your reputation
and credibility -- you will build your profits!
About the author:
Author Alvin Davis is an MLM and e-commerce veteran. Right now,
he is offering a great MLM opportunity with complete marketing
info to his clients. To find out more about how to get
everything you need to start making profits, just send an email
to mailto: email@example.com?subject=EZINES/MLM.
Alvin can be
reached at mailto: firstname.lastname@example.org.