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important, the answer to this question. Because when you
discover the solution the way you look at your advertising
campaigns will be changed forever.
In fact, it will change your outlook towards everything you do
on the Internet. Every sales letter, email, web page and
So what is advertising? It's just three simple words
That's right, salesmanship-in-print.
Now, you might be saying to yourself Salesmanship-in- Print? Big deal, so what, who cares and how is this going to help me with
my on-line business?
Well let's stop for a moment and take a look at this statement
"Salesmanship-in-Print" shall we.
What does it really mean? More importantly, how can you leverage
this knowledge and use it to your advantage in your business.
Is it possible that these 3 simple words can make such a big
difference in the way you do business? Will it affect how many
sales you make?
The answer is a resounding YES.
Why? Because every page on the Internet is nothing more than
Of course there are other things like graphics and animations
but do they speak to people as well as words. Do they really?
No, they don't, not even close.
Therefore, the most important part of everything you do on the
Web must be how you write. What you say in your printed words.
Words are what get your message across to the person sitting on
the other side of the screen. They are how you speak on the
In the traditional ( off-line ) selling you have a salesperson
doing the talking. Visiting each and every customer one at a
Telling them everything they need to know about your product in
order to get them to buy from you. Right?
They anticipate your customerís desires, questions and attitude.
Looking for any buying resistance and removing it to get the
Well in cyber space you don't have a salesperson meeting with
your customers face to face or do you?
Instead your salesperson is your written word, yes written. You
might even call it printed. Hence the phrase
"salesmanship-in-print" and that's what advertising really is.
Accordingly, it is the job of every page you have on the net to
do the same job as a salesperson would do. And speak to your
customers as if you were sitting across the table from them.
So now do you see the importance if this phrase,
Salesmanship-in-Print? And how important writing is on the
That every single word does it's job and becomes your best
salesperson. I'll bet you do.
Then how are you going to this? Speak to your customer as you
would if you were talking face to face.
You write the same way as you would speak, saying the same
things you would say to your customer in the real world. And how
do you know what to say? Become your customer.
Pretend you are the one who is viewing your offer or reading
your sales message. As if it was you who was thinking about
spending your money.
What would you want to know about your product?
Think about the questions you would like to have answered before
you would spend your hard earned money and answer them.
Tell the person who is reading your message the answers to her
questions. Remember, your customer is feeling just the same way
you do each and every time before they make a purchase.
So speak when you write, just the same way you would if you were
talking face to face. And you'll be amazed at what a difference
it will make to your sales.